Introduction
What surprises most people looking to start an online business solely to make extra income is that starting with a solid business plan doesn’t always make for the best beginning of this journey.
On the subject of Keyword Research, there’s a ton of information that could easily fill a 2-hour course. This blog is written for those who might be struggling to see the relevance of keyword research and need to be persuaded of its importance.
So, whether your objective is to find a topic to develop into a thriving online business, or just to find ways of making an extra income, I’m pleased that you’re here, you’re taking your first step to improving your chances of success, tenfold!
The objective of every new business is essentially to be found on the internet by users inputting keywords or keyword phrases for ‘topics’ already being sought for. This is why this subject is a must at the very first stage of Starting an Online Business.
The Importance of Keyword Research: The Very Basics
If you’ve opted for an online business, you want to create a business that attracts attention, or eyes, to your content. These ‘eyes’ are highly likely to use the search engine Google (a fact backed by data) to find you.
If circumstances mean you are using the budget-friendly approach to starting a business, then attaching eyes to your content ‘organically’, that is, not have to rely on paid-for advertising, is a must.
Another fact: these eyes are not going to search Google using your business name, why will they, they don’t know you exist. Users are searching, and will find you, by seeking an answer to a question or problem they need OR they want to resolve an issue or struggle. More about this in the fundamentals of a successful online business.
Why Google?
According to Similarweb: worldwide, the Google search engine market stands at 90.68% whereas their closest competitor, Bing is at 3.28% (June 2023)
This should tell you that, for most businesses, not only is Keyword Research unavoidable when deciding which topic to develop your business about, but to achieve the best chance to get a high rank on Google’s search engine, it’s a necessary.
If you get this process correct, you’re on the right track.
Important: It is difficult to address Keyword Research without mentioning that it’s only one aspect of Search Engine Optimisation (SEO), and Digital Marketing plays a large part too. Each of these will be included when relevant but not necessarily identified as such.
Keyword Research definition: is the process of uncovering the latest data on words and phrases being typed into a search engine to find the information users are looking for
Algorithms
Google ranks content according to a multiple of factors however, keeping to the basics, what you need to remember is the rank given to your content determines the probability of it being seen on page one, or your page appearing in the search, meaning the more eyes will see your content.
The importance of SEO and Digital Marketing. In the interest of keeping this subject brief and to the point – be assured that these subjects are not ignored. This 1stOnlineBiz101 incorporates aspects of these subjects as necessary… you’ll be learning the basics on the go. I recommend further research, try Udemy or Skillshare.
Exactly How the Process of Keyword Research Improve Results
As mentioned earlier under the Very Basics of keyword research, the aim of your business is to offer a solution to question or problem OR solving an issue or struggle your potential customer has. You must do this while working with the algorithms which will rank your content in the best position. By using Keyword Research tools, you will be able to
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- analyse levels of competition of keywords
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- the volume of users searching it within a specified period, and most importantly
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- whether searches in your topic are in decline, steady or are on an uptrend.
Initial Steps in Creating Your First Online Business
First you need to create our own list of likely keywords, I recommend starting with around 10, relevant to the business you want to build your business around.
I have created a free PDF document to download which also helps in obtaining seed words and explains examples of these. See below.
This guide gives you these essentials:
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- Finding ideas for your business
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- Find the strongest keywords 8-12 for your niche
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- Learn to analyse the level of Competition (Keyword Difficulties KD%)
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- Understand the volume at which the customers are actively searching Google for your business
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- Assess the potential of earnings within your given business sector
Ready to Start your Keyword Research?
Download my free PDF: The Beginner’s Step-by-Step Guide to Keyword Research. It tells you everything you need to get started.
fish where the
fish are!
If you feel that you’re beyond your limits, that’s okay, Keyword Research just isn’t most peoples’ thing! I offer this as a paid service or can suggest researchers who also offer this. Contact me here.
